WHAT YOU NEED TO KNOW ABOUT MARKETING

What You Need to Know About Marketing

Simon Middleton

World rights: Capstone (Wiley)

UK publication: May 2011

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world’s most famous brands, engage in marketing every single day.

What You Need to Know About Marketing will be the world’s simplest and most direct guide to the topic, designed to explain the marketing briefly and simply for every reader, from the entrepreneur to the undergraduate, from the corporate executive to the CEO.

Simon Middleton is the author of Build A Brand In 30 Days (Capstone 2010) and founder of specialist consultancy Brand Strategy Guru. Simon has advised some of the best known marketing-led organisations including Aviva, Barclays, British Airways, Merial and Pret A Manger. He is Brand and Marketing Director of lifestyle nutrition company All About Weight and Chief Executive of visionary tourism business Norfolk Leisure.

Simon is a regular commentator in international media, and appears in Virgin 1’s series Seaside’s Last Resort as expert brand advisor to Duncan Bannatyne.

He is Brand Leadership Fellow at the University of Anglia's prestigious Norwich

Business School.

www.brandstrategyguru.com