THE GOLD MINE EFFECT
The Gold Mine Effect
Cracking the Secrets of High Performance
Rasmus Ankersen
UK & Commonwealth rights ex Canada ex India: Icon
Japanese rights: Hankyu Communications
All other rights available
We all want to be our best - in any walk of life. But how?
Rasmus Ankersen, a 26 year old injured footballer and performance specialist, quit his job, spent his last pennies booking flight tickets and for six intense months travelled the world and literally trained and lived with the world’s best athletes and their coaches in an attempt to answer this very question.
Why have the world's best middle distance runners grown up in the same Ethiopian village? Why are 137 of the world's 500 best female golfers from South Korea? How did one athletic club in Kingston, Jamaica, succeed to produce most of the world's best sprinters? What is the secret behind Brazil's mass production of soccer super stars?
In The Gold Mine Effect Ankersen presents his surprising conclusions in seven lessons on how any business, organization or team can defy the many misconceptions of high performance and learn to build their own gold mine of real talent.
"At the top of every global CEO's agenda is talent and what it takes to nurture and systematically build talent; yet rarely has there been a topic with so many misconceptions and well intentioned but counterproductive initiatives. The business world owes Rasmus much gratitude for his facts-based, in depth studies of what it truly takes to possess, identify and build talent." - Jorgen Vig Knudstorp, CEO and President, The LEGO Group.
Rasmus Ankersen published his first book, DNA OF A WINNER, in Denmark at 22 years old. The book became a bestseller, selling 15,000 copies in a territory where 4-5000 is considered very good, and led Rasmus to follow up this success with LEADER DNA, selling an astonishing 32,500 copies and remaining in the Danish business books top 10 three years after publication, and RAISING A WINNER. Rasmus's desire to understand the code that unlocks world class performance led him to the position of head coach of the first soccer academy in Scandinavia, which has produced several international top players. He has also been a motivational coach for the Danish youth national soccer team and has and still is working as personal coach for several world class athletes.
Rasmus has since developed his work and applied it to the business world where he has had significant impact, advising executives on how to create an environment which fires up human potential. Rasmus speaks about The Gold Mine Effect for organisations and companies all over the world including at the famous TED forum in Oxford. In his home country, Denmark, he has been recognised as one of the three most influential business coaches and the prime minister recently invited him to contribute a chapter to his upcoming book. Rasmus, who is bilingual, has now moved to London as he is in such demand internationally as a speaker, currently delivering 120 talks per year.
www.rasmusankersen.com
